Ensure that retailers are not out of stock

When we talk about wholesalers, we immediately think of the stock. Because indeed, the supply also passes by an adequate stock! Predicting shortages, determining which products require more stock than others, etc. are part of the tasks of a wholesaler. And for a wholesaler of electronic cigarettes, good inventory management is imperative if one wishes to have a varied and qualitative stock at all times.

Any wholesaler must have sufficient stock to be able to supply their customers regularly, this is the very principle of their trade. But to constitute a qualitative and adequate stock, it is still necessary to have an excellent vision of the market! First of all, always have a minimum stock, that is to say that the product must not be completely out of stock. If a customer wanted to order this product, it will be impossible to deliver it with a zero stock. Likewise, on references that sell well or best sellers, it is essential to have a safety stock which is most often called "buffer stock". The role of the buffer stock is to absorb additional orders (those which were not necessarily planned) but it also allows to be able to have a small stock in case of late delivery from the manufacturer.

When the buffer stock starts to go into the “alert stock” stage, it's time to place a replenishment order. This allows not only to have a precise visibility on the quantity of goods that we have but also to be able to always satisfy customers by restocking them.

To avoid any stock shortage, it is imperative to know the products that we sell and to identify those that sell the most. In a sector like that of the electronic cigarette, the trends change quickly and each day sees its share of innovations. It is therefore necessary to study the market and identify the products likely to generate enthusiasm in order to anticipate orders from retailers and merchants. With this in mind, it is of course necessary to have sufficient stock on the biggest references on the market. Some brands or specific products sell whatever happens despite the trends. Ensuring that you always have enough stock is part of the services of an electronic cigarette wholesaler. However, your stock should not be overvalued. Indeed, having too much stock also means taking the risk of not selling it. A market can evolve very quickly and equipment or a liquid that sells very well can, overnight, fall into oblivion if a new reference surpasses it. The risk for the wholesaler is then to find himself with a large quantity of products that he will not be able to sell. It is often recommended to always have a stock of about thirty days. This allows not only to have a certain margin but also not to overstock. If the market suddenly changes, a stock of thirty days will always be sold more simply than a stock of several hundred products which runs over several months.

Apart from the biggest references, the variety is also a point not to be overlooked. If it is necessary to offer essential products, it is also important to be able to offer exclusive or uncommon products, which customers will not necessarily find elsewhere. This creates attractiveness because your offer will be like no other. In this case and again, the stock must be adjusted. Little-known references may not sell at the same height as products that are well established in the market. The buffer stock must then be adapted and revised downwards, even if it means recommending it faster than expected. A wholesaler must know how to be careful when it comes to his stock but also take risks in order to stand out from the competition.

Ultimately, a wholesaler of electronic cigarettes must always be able to supply its customers. To do this, have a sufficient and therefore essential stock. But this should not be too important either. In order to avoid shortages, a buffer stock must be provided which will make it possible to absorb unexpected requests or delays. In this way, the wholesaler will always be ready to deal with orders which are larger than usual. On the contrary, if they are less important in terms of quantity, the buffer stock makes it possible not to have too many dormant products. In all cases, the stock is essential as well as the delivery and the resale in lots and it is important to ensure that it is always consistent and varied in order to satisfy its customers.