A wholesaler does not only sell products, but often also supplies them. You could even consider it to be the link between the manufacturer and the store. Today, the products come from different countries and for small shops it is not always easy to source in China, Germany or even the United States for only a few products. This is the advantage of purchasing from an e-cig wholesaler who allows you to have all the products in a single order and above all, a single delivery !
Supply is essential for any trader. And supply comes through delivery. A wholesaler must therefore be able to offer an efficient and timely delivery service. If this seems obvious, it is however a real additional service because the wholesaler must then study the different delivery organizations and choose the best according to the type of product to be delivered. He can also choose to make the deliveries itself, but it is not the majority. The reason is simple: this would generate additional costs which could, in time, be passed on to the prices of the products. Delivery companies have the equipment to move large quantities of products to merchants. Therefore, this solution is often preferred.
It is also essential to be able to offer simple, efficient and above all fast delivery. Deadlines of 24 or 48 hours are perfectly suited for example. Indeed, a customer who places an order must be able to be delivered as soon as possible so as not to fall out of stock. And this is where another advantage of the wholesaler emerges. The latter places an initial order with manufacturers who may be located in all countries of the world depending on the sector. The delivery times are then sometimes very long, up to several weeks if the products have to transit by boat. As for the customer, he places a single order and sees his products delivered at once. This is a serious advantage not only since it simplifies stock management and deliveries but also because it avoids having to order from different suppliers. The example of the electronic cigarette sector is particularly telling on this point. If France is specialized in the manufacture of e-liquids, China nevertheless remains the undisputed leader for all equipment. In this case, deliveries will be relatively reduced for liquids, but the equipment will take much longer to reach their destination. Thanks to the wholesaler, merchants can then easily obtain supplies within acceptable time limits.
Finally, it is important to note that for a wholesaler, delivery should in no case be neglected. If the lead times are too long, retailers will turn to another wholesaler for supplies. In the same way, it is imperative that the order is protected and transported in conditions making it possible to avoid any theft or breakage. A bad experience is often synonymous with loss of client. Thanks to its expertise, the wholesaler ensures that the products are sent to the right place and in perfect condition.
In conclusion, a wholesaler is not a merchant like the others. He is a real link between the producer and the retailer. It is for this reason that it is essential to offer efficient delivery solutions and fast delivery times. An order delivered in 24 hours and in perfect condition is a sign of professionalism on the part of the wholesaler who knew how to put in place a solution adapted to his products and his customers. Ensuring timely delivery means that retailers do not have to anticipate orders too far in advance. It is also an excellent point in the event of an unexpected break, because the wholesaler will be there to quickly restock. You will understand, a wholesaler in electronic cigarettes must be reactive in all circumstances but he must also know how to manage his stock as well as the resale.